In the UK, 40% of people aged 18-24 say they have difficulty falling asleep quickly
And I’m not alone. Since the start of Covid-19, there has been an increase in anxiety-induced sleep problems around the world. Currently, 20% of the world’s population suffers from chronic insomnia. In the UK alone, 40% of people aged 18-24 say they have trouble falling asleep quickly, while 36% of adults have trouble falling asleep at least once a week.
As the world reopens to tourism with country-specific entry requirements, selecting a hotel based on its sleep characteristics should be a priority for everyone.
Michael Struck, Founder and CEO of Ruby Group, believes that hotels should be responsible for equipping their rooms with the right features to enable a good night’s sleep.
“I started Ruby to make luxury designer boutique hotels affordable. We focus on the essentials and deliver them with truly exceptional quality.
“The quality of sleep is essential. My personal history with sleep is fortunately not that of a sleep disorder, but just the usual sleep deprivation that comes, sometimes, from having three children, a wife and a job that I all love, with only 24 hours a day. Sleep is the key to so many important and fulfilling things in life.
“One of the first things I did when creating Ruby was to work with a sleep expert. Our rooms are designed to improve the quality of sleep. The technology, lighting, aesthetics and the materials, even the equipment, all play a role,” adds Michael.
So why don’t the majority of hotels offer better sleeping conditions?
Lisa San Filippo, a well-known psychotherapist, recovery expert, author and yogi, was an insomniac for 27 years. She advises people to do their research before booking accommodation.
Selecting a hotel based on its sleeping characteristics should be a priority for everyone
“Sleeping in hotels is fundamental for you to be at your best. There are some questions you need to ask yourself. Look for telltale signs, for example, if it is a hip hotel, what are they doing to ensure there is peace and quiet? Can you hear the lobby music? You may not notice these things until you close your eyes at night, but don’t hesitate to ask for another room.”
And she is right! I’ve spent hours on websites sifting through negative reviews that specifically mention quality pillows or mattresses, noise, thin walls, slamming doors, and room temperature issues. I tend to avoid hotels in urban areas with lots of street noise or near strips with bars and clubs, and always ask for a room on a higher level.
I had to learn this the hard way.
So it was refreshing not to have to worry about any of these factors before spending a night at the Ruby Lucy Hotel London.
The Waterloo branch, located near the station, has 75 rooms, ranging from comfortable “Nest” rooms (14-15 m²) to spacious “Loft” rooms (21-23 m²) and a stylish bar open 24 hours a day. 24.
Rooms feature Ruby Hotels’ sleep scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linens, and custom extra-long, wide mattresses.
Lack of sleep among UK workers costs the economy up to £40billion a year
The night I stayed, Team Ruby conducted a sleep experiment with a sleep lab. Guests were divided into groups and given different products to see which contribute the most to a good night’s sleep, from specially prepared drinks before bed, and a specialized sleep app to relaxing sleep-inducing shower products.
Moonmilk, an oat milk drink (containing tryptophan, a sleep-promoting amino acid); butterfly pea flower (anti-stress properties and gives the drink its purple color); mint and blueberry (both rich in vitamin C and antioxidants); and sunflower seeds (essential amino acids to help create melatonin). The combination of a nightcap, a comfortable bed, and quiet allowed me to sleep well that night. However, I woke up abruptly at 4am because I forgot to turn the temperature down.
Lack of sleep among British workers costs the economy up to £40 billion a year, or 1.86% of the country’s GDP. The UK loses just over 200,000 working days a year due to sleep deprivation among its workforce, according to think tank RAND Europe.
Sleep has become a billion-dollar business, according to a 2017 McKinsey report, thanks to sophisticated technology, mindfulness and meditation apps such as Headspace and Calm and supplements to drink remedies and mattresses, all promising a perfect night’s sleep.
I have tried an array of sleep remedies with varying degrees of success. DR.VEGAN’s Ashwagandha capsules are ideal for reducing stress and anxiety before bedtime.
“I started Ruby to make luxury designer boutique hotels affordable,” said Ruby Group CEO
Kokoon, hailed as the world’s first sleep aid headphones, is comfortable enough to wear all night and has become part of my relaxation routine. The Relax wireless headphones sync with the downloadable MyKokoon Bluetooth app, featuring sleep techniques, immersive soundscapes, and exercises used in cognitive-behavioral therapy (CBT).
The new Kokoon Nightbuds earbuds are lightweight and over three times thinner than the average earbud. The little buds feature sleep sensors that work with the Kokoon app to automatically adapt the audio experience to the user’s sleep. After a few days of adapting to the earbuds, the rubber tips are different sizes, they now stay in place all night, although the battery life does not last long.
Dr Guy Meadows, sleep specialist and co-founder of The Sleep School, a private sleep clinic in London, launched in January 2021, is passionate about helping people sleep naturally.
The school aims to dispel myths and misinformation around sleep by grounding its research in clinical practice using Acceptance and Commitment Therapy for Insomnia (ACT-I). It offers a unique, gentle, drug-free approach to overcoming chronic insomnia by increasing people’s willingness to experience the conditioned physiological and psychological discomfort commonly associated with not sleeping.
Dr Guy says: “People see us as the last resort because 90% of our patients are dependent on some form of medication.
“If you desperately do everything to sleep, you are in a state of heightened alertness and anxiety. It’s more of a tug of war, be ready to be awake, face thoughts, learn to be open to feeling discomfort and letting go.
Since its launch date, the app has been downloaded 18,000 times and the five-week Overcoming Insomnia course has delivered impressive results. So far, 71% reported improved sleep satisfaction, 68% improvement in morning refreshment, and 69% improvement in total sleep time (+1-3 hours).
The app also targets people who have trouble switching off and falling asleep after a night shift. Dr. Guy can recount after suffering from insomnia for years while studying for his doctorate.
“My advice would be to make sure you relax and your bedroom is dark. Do whatever you can to trick your biological clock, so when you get home, don’t turn on the TV, eat or check not your emails.
“Stretching can also help prepare your body, mentally, physically and emotionally. The sound is also very important. It’s hard enough to sleep during the day because your mind is waking up a lot, so use mindfulness to help you manage your emotions.”
It is recommended that most healthy adults need seven to nine hours of sleep
It is recommended to sleep seven to eight hours a night for our body to repair itself.
Although sleep needs vary slightly from person to person, it is recommended that most healthy adults need seven to nine hours of sleep per night to function at their best.
Lisa adds: “People have to understand that they are not a machine that goes on and off.
“Anything you do to sabotage your sleep that you know isn’t helping you is fulfilling a need you have.
“If you’re on Netflix or scrolling through Instagram all day and night, either you need to communicate with other people, or the communication you’ve already had hasn’t been enough.”
“Throughout our lives something is going to go out of balance and the bottom line is knowing when you are out of balance and when you are out of balance.”
To book a room at the Ruby Lucy Hotel London click here