How to embed videos in your WordPress site


Adding video to your WordPress website is a great way to engage your visitors and add another dimension to your content.

Fortunately, WordPress makes it easy to embed videos from popular video sharing sites like YouTube and Vimeo. This article will show you how to embed videos in WordPress.

The Evolution of WordPress Video Hosting

In the early days of WordPress, if you wanted to add a video to your site, you had to upload it to your web server. This meant you had to pay for additional cloud storage and bandwidth and deal with the hassle of encoding and compressing your videos.

Fortunately, those days are long gone. These days, there are many easy and free ways to embed videos in WordPress. The most popular method is to use a video sharing service such as YouTube or Vimeo.

When you embed a video from one of these services, you include a link to the video file on their servers. This means that you don’t have to worry about storage space or bandwidth usage, and you can also enjoy the many features offered by these services, such as HD playback, subtitles coded, etc.

Another benefit of using a video sharing service is that it’s easy to add videos to your site. You don’t need any special skills or knowledge; you can get started in minutes.

What is the maximum video size for WordPress sites?

There is no definitive answer to this question, as it may vary depending on your WordPress hosting service, as well as other factors. However, in general, you should be able to upload videos up to 200MB without any issues.

If you need to upload more comprehensive videos, you may need to contact your WordPress host for assistance.

In addition to the maximum video size, there are other requirements you should keep in mind when embedding videos in WordPress. First, make sure WordPress supports your video’s file format. Currently, WordPress supports the following video formats: MOV, AVI, WMV, MP4, and 3GP.

Once you have a video that meets all of the above requirements, you are ready to embed it into a WordPress post or page.

WordPress CMS showing where to upload videos for your website

WordPress CMS showing where to upload videos for your website (Image credit: WordPress)

Three Ways to Add Videos to a WordPress Site

Use an embed code

Many video sharing sites provide embed codes that you can use to add videos to your WordPress posts and pages. To find a video’s embed code, open the video on the sharing site and look for a Share or Embed button. Clicking on this button will reveal the code that you need to copy and paste into your post or page.

Install a plugin

There are some great plugins that can help you add videos to your WordPress site if you don’t want to mess with codes. One of the plugins is Video Embed & Thumbnail Generator which makes it easy to add videos from popular video sharing platforms.

Use the WordPress video player.

You can use the built-in video player if you are looking to host your videos on your WordPress site. To get started, upload your video file to the media library and embed it in a post or page.

What are the benefits of adding videos to your website?

Adding videos to your website has many benefits, including:

User Engagement

Videos are a great way to engage with your audience. People are more likely to watch a video than read a block of text, so adding videos to your website; you are more likely to grab people’s attention.

Additionally, videos can help encourage people to take action on your site. For example, if you have a product or service to sell, you can use video testimonials from happy customers to increase conversions.

Increased residence time

Another benefit of adding videos to your website is that it can help increase dwell time. Dwell time is the time a person spends on your site before leaving. The longer someone stays on your site, the more likely they are to become a customer or customer.

One way to keep people on your site longer is to provide additional content like videos. If someone enjoys watching a video on your site, chances are they’ll stick around and check out other parts of your site.

Boosted conversions

As we mentioned earlier, videos can also help increase conversions. Including a video on your landing page can increase conversions by 80%. Additionally, videos in email marketing can increase click-through rates by 200-300%.

If you want to increase conversions on your website, adding videos is a great way to do it.

SEO improvement

Finally, adding videos to your website can also help improve your SEO. This is because videos offer users another way to experience your content. When users search for keywords related to your video, your video has the potential to appear in search results.

If someone clicks on your video and watches it, it’s called a “video view.” Google counts video views as a ranking factor, so the more views your video gets, the higher it will rank in search results.

Should You Upload Videos Directly to WordPress?

In general, there is no right or wrong answer as to whether you should upload videos directly to WordPress. It depends on your individual needs and preferences.

However, there are a few things you need to consider before deciding whether or not to upload videos directly to WordPress:

File size: Videos can quickly increase your website’s file size, which can slow down your site’s load time. If you have a large video, it’s best to host it on a third-party site like YouTube and then embed the video on your WordPress site.

Bandwidth : If you get a lot of traffic to your website, hosting videos directly on your site can use a lot of bandwidth, which incurs additional costs for your web hosting provider. Again, in this case, it’s better to host your video on a third-party site.

File format: WordPress supports a few different video file formats, including MP4, WebM, and Ogg. If your video is in a different file format, you can use a plugin like WPFormatter to convert it to one of the supported formats.

What is the best format for videos in WordPress?

It usually depends on several factors, including the version of WordPress you are using, your web host, and the theme you have installed.

That said, we recommend using the MP4 format for video on WordPress. MP4 is a popular format compatible with most devices and browsers. Moreover, it offers good quality while being relatively small in file size.

If you’re not sure which format to use, we recommend trying MP4 first and testing other formats if you’re having trouble.

Easily add videos to your site

As you can see, there are many ways to add videos to your WordPress website. Whether you want to use an embed code, install a WordPress plugin, or use the embedded video player, there’s an option that will work for you.

Whichever method you choose, be sure to test it out before posting to make sure everything is working as it should.


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