McDonald’s returns the Egg McMuffin to its original price

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By Jordan Valinsky, CNN Business

(CNN) – McDonald’s Egg McMuffin spins 50 years, and that gives the breakfast sandwich a corresponding price.

On Thursday, McDonald’s will sell the Egg McMuffin at its original price of 63 cents during breakfast hours (6 a.m. to 10:30 a.m.). The promotion will be offered exclusively on the McDonald’s app as the restaurant seeks to increase its national awards program.

To celebrate, the fast-food chain is sharing several popular sandwich “fan hacks” that make the Egg McMuffin “a little extra,” McDonald’s said in a statement. The company encourages customers to buy more food so they can customize the Egg McMuffin.

For example, McDonald’s customers can make a “Sweet Chicken Sammie” by ordering a McChicken cookie and syrup to top their Egg McMuffin. Another idea is to ditch the muffins and replace them with two hash browns.

“The Egg McMuffin, the first-ever breakfast sandwich from a quick-service restaurant, hit the McDonald’s menu in 1971 in Santa Barbara, Calif., and customers have been getting creative ever since,” said Molly McKenna, senior director of brand communications at McDonald’s, in the version.

the Egg McMuffin was created by California franchisee Herb Peterson in 1971, who compared the sandwich to eggs Benedict for takeout. McDonald’s introduced the sandwich nationwide in 1975, and it eventually became a cornerstone of its menu.

These hacks have become popular in recent years thanks to social networks, mainly on TikTok. Other chains have started including them on their menu, including Dunkin’ which once sold an iced coffee created by TikTok star Charli D’Amelio. Starbucks conducted a limited test last summer that allowed customers order two personalized drinks through Facebook or Instagram.

For McDonald’s, the promotion aims to remind people of its longstanding breakfast menu as competitors grow and continue to innovate. Taco Bell donated free breakfast burritos last month to announce that breakfast is back and that Wendy’s is spending $25 million to promote its popular breakfast menu.

The-CNN-Wire
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