Rivaah by Tanishq unveils its ‘Romance of Polki’ collection on Metaverse


Rivaah by Tanishq unveils its ‘Romance of Polki’ collection on Metaverse

Hyderabad, Apr 7 (UNI) Rivaah by Tanishq, a bridal jewelery sub-brand of the Tanishq house, has unveiled its jaw-dropping ‘Polki’ collection during a virtual press conference hosted on the platform. form Metaverse to create highly immersive and personalized 3D Virtual Experience for its viewers. This is the first time an Indian jewelry brand has launched a jewelry collection through an experiential directed event on the metaverse. The exclusive “Romance of Polki” collection is a glorious celebration of centuries-old craftsmanship and is inspired by the land of Rajasthan where this centuries-old craft of Polki has been perfected by the legacy of Karigar masters for centuries, the company said. in a press release. here Thursday. The ‘Romance of Polki’ celebrates Indian heritage and is the embodiment of exquisite craftsmanship. Tanishq’s new Polki collection is designed to flatter while appealing to all the senses. This collection breathes new life into the traditional bridal treasure and flirtatious charm in every gesture she makes. From diamonds, rubies, emeralds to pearls, Tanishq’s range of bespoke Polki pieces are rich in design that beautifully captures the splendor of heritage jewellery. Guests who joined the launch on Metaverse were welcomed to the 3D display areas on the Metaverse where iconic pieces from “Romance of Polki” were displayed. Guests created their own 3D avatar and viewed the jewelry from different angles, allowing them to examine each of the custom-made pieces in detail. Guests were also able to try out the Showstopper piece from the collection through augmented QR Codes on their mobile phones. The Metaverse experience named “Rivaahverse” allowed attendees to converse, socialize with other viewers, and witness the live launch of 14 iconic pieces from the “Romance of Polki” collection. Speaking at the launch of “Romance of Polki” on Metaverse, Mr. Ajoy Chawla, CEO of Jewelry Division of Titan Company Limited, said the collection was designed for the new-age bride who is rediscovering her tradition and seeking traditional royal jewelry. with a contemporary touch. This collection includes layered necklaces, embellished necklaces, earrings, maangtikkas and bracelets. The collection is available at select Tanishq stores across the country. The Tanishq retail chain currently spans over 360 exclusive stores in over 200 cities. UNI KNR GK


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