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Rivaah By Tanishq Unveils Its “Romance Of Polki” Collection On The Metaverse
Posted on April 8, 2022
~India’s First-Ever Jewelery Collection Launched on Metaverse~
Rivaah by Tanishq, a wedding jewelry sub-brand of the Tanishq house, unveiled its breathtaking Polki collection during a virtual press conference hosted on the Metaverse platform to create a highly immersive and personalized 3D virtual experience for its viewers. This is the first time an Indian jewelry brand has launched a jewelry collection through an experiential directed event on the metaverse.
The exclusive ‘Romance of Polki’ collection is a glorious celebration of centuries-old craftsmanship and is inspired by the land of Rajasthan where this age-old craft of Polki has been perfected by the legacy of Karigar masters for centuries. The ‘Romance of Polki’ celebrates Indian heritage and is the embodiment of exquisite craftsmanship.
Tanishq’s new Polki collection is designed to flatter while appealing to all the senses. This collection breathes new life into the traditional bridal treasure and flirtatious charm in every gesture she makes. From diamonds, rubies, emeralds to pearls, Tanishq’s range of bespoke Polki pieces are rich in design that beautifully captures the splendor of heritage jewellery.
The Metaverse Experience
Guests who joined the launch on Metaverse were welcomed to 3D display areas on the Metaverse where iconic pieces from “Romance of Polki” were displayed. Guests created their own 3D avatar and viewed the jewelry from different angles, allowing them to examine each of the custom-made pieces in detail.
Guests were also able to try out the Showstopper piece from the collection using augmented QR Codes on their mobile phones. The Metaverse experience named “Rivaahverse” allowed attendees to converse, socialize with other viewers, and witness the live launch of 14 iconic pieces from the “Romance of Polki” collection.
The collection encapsulated the beauty and sheer extravagance of uncut diamonds refined by age-old craftsmanship. These heritage pieces display sleek modern designs, exotic gemstones, and intricate gold and meenakari work.
From elegant pieces that elevate evening and cocktail silhouettes to heritage pieces such as scarves, haars and mathapattis suited to traditional sets for mehndi, haldi and wedding, this range has something for every occasion. The collection’s versatile pieces have something for everyone, from bride to mother of the bride/groom, bridesmaids and more, this collection transcends eras and styles to celebrate every woman.
Speaking at the launch of “Romance of Polki” on Metaverse, Mr. Ajoy Chawla, CEO of Jewelry Division of Titan Company Limited, said“We are delighted to launch India’s first jewelry collection on the Metaverse platform. Marrying the opulence of yesteryear with contemporary design aesthetics, the ‘Romance of Polki’ collection crafted by the master karigars of Tanishq speaks volumes about our Indian heritage and exquisite craftsmanship.The collection was designed for the new-age bride who is rediscovering her tradition and seeking traditional royal jewelry with a contemporary twist.This collection includes layered necklaces, embellished necklaces , earrings, maangtikkas and bracelets.The Romance of Polki collection offers products with differentiated designs that can be worn for the many different functions associated with the big Indian wedding.
The collection is available at select Tanishq stores in India.