West Virginia Tourism unveiled its 2022 travel guide, or rather its multiple travel guides, on Wednesday.
Armed with $7 million in newly budgeted funding to promote West Virginia as a travel destination, the state’s Department of Tourism collected detailed visitor demographics in and around the out of state.
At the newly renovated Hawks Nest State Park, Tourism Secretary Chelsea Ruby announced a collection of four travel guides available this year. Ruby said these lavishly illustrated guides target the most popular interests of vacationers, according to research.
“So we have outdoor recreation, natural wonders, mountain culture and a new one for the country’s newest national park, New River Gorge National Park and Preserve,” Ruby said.
Each of the vacation guides features QR codes that expand on the published articles and provide online access to exclusive content and travel inspiration from hundreds of tourism businesses across the state.
Ruby also gave travelers a preview of the 2022 road map. The new map features all of West Virginia’s state parks and forests, along with important traveler information, must-see stops and scenic country roads to Browse.
“It’s also something the governor pushed us on,” Ruby said. “He wanted it to be a memento – a collector’s item – and together with our friends at the West Virginia Highways Division, we created an absolutely beautiful map.”
Ruby said the four travel guides will be strategically inserted into several national travel magazines. She said more than 100,000 West Virginia vacation guides will be included with subscriber copies of Southern Living and Real Simple magazines to encourage travel to the mountain state.
Ruby said these travel guides can be ordered for free from the wvtourism.com website.